Logos and branding are so important that a lot of thought, discussion and inspiration goes into their design.
We always work very closely with the company to ensure that they get the logo that works best to represent them. A logo should be simple and clear enough to be easily recognisable and legible at small scales, obvious enough to suggest the type of company and to project the intended image to the target audience. The company might want to show a balance between fun and professionalism, safety and hygiene or modernity and dependability. The choice of font, colour tones and iconography create a ‘feel’ based on suggestion and association.
Branding often expands on the tonal range and typography of the logo. The branding of the website design and business stationary should always emphasise the qualities the company wants to project, so it’s important to be sure that the logo design has been explored fully and resolved into a satisfyingly simple image.
