The Money Survivial Kit website was commisioned by One Space to provide information and advice about debt and money problems, targeting single parents suffering from the effects of the recession. The site needed to be visually fun and inviting to encourage people to find the information they needed.
After a lot of preliminary designs we chose a very loose and simple cartoon style to create a cheerful casual mood to make the subject of debt less scary. The logo was designed with the intention to create the impression that this was a toolkit contatining everything you would need to tackle financial problems.
To find more information about the One Space Money Survival Kit visit http://recession.onespace.org.uk/